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ASEAN-Korea Tourism Capacity Building Workshop 2018-02-03 ~ 2018-02-06 |Vang Vieng, Lao PDR

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● Program Title: ASEAN-Korea Tourism Capacity Building Workshop

● Theme: Transformation towards Sustainable Tourism in Vang Vieng

● Date: 3-6 February 2018

● Venue: Vang Vieng, Lao PDR

● Objectives:

- To assist and transform the competitiveness of the tourism industry in Lao PDR by strengthening the capacity of local tourism professionals in Vang Vieng, so that they may effectively promote Vang Vieng as a sustainable tourism destination, and provide tailor-made services to Korean tourists

- To offer tourism products that are distinctive, authentic, and satisfactory to Korean tourists

- To bolster tourism exchange between ASEAN and Korea by providing lectures on Korea-Lao PDR tourism trends, marketing strategies, and culture; and offer networking opportunities

● (Expected number of) Participants:

- The Vice-Minister of the Ministry of Information, Culture and Tourism in Lao PDR

- Around 80~100 tourism professionals from both private and public sectors in Lao PDR

● Main Activities:

- One-day workshop: The Workshop is composed of lectures by the tourism experts from Korea and Lao PDR, discussion sessions to share knowledge between participants and lecturers.

- On-site Consultation: AKC and speakers visit the representative tourist destinations of Vang Vieng(expected to visit 4-5 tourist destinations), analyzing potentials, strengths, and areas for improvement of the site and activities.

- Roundtable Discussion (planed date: 5th Feb): Prior to the workshop, ideas are shared among Korean speakers and policy-makers from both public and private sector in Lao PDR

- Networking Reception: After the Workshop, speakers and participants have a chance to share their thoughts and opinions and build business network with tourism professional from various backgrounds in the informal atmosphere.

- Expected Outcomes
   • Increased understanding of Korean travelers for ASEAN tourism professionals to attract more number of Koreans
   • Advanced tourism products and services towards Korean travelers
   • Enhanced partnership between ASEAN-Korea tourism professionals

● Cooperating Partner(s): The Ministry of Information, Culture, and Tourism (MICT) of Lao PDR

● Contact Person: Kim Kyung-pyoe



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