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Guidelines for the 1st ASEAN-Korea Excellent Design (ED) Exhibition Award



To expand ASEAN-Korea cooperation in the design industry, the ASEAN-Korea Centre (AKC), Korea Institute for Design Promotion (KIDP) and VIETRADE will organize the ‘1st ASEAN-Korea Excellent Design Exhibition Award.’ The program consists of a contest, exhibition and workshop. The contest will be held online and is open to designers and innovators from 10 ASEAN Member States (AMS).

※10 ASEAN Member States: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam


A. Categories

- Agro-fishery

- Food and Beverage (F&B)

- Health and Beauty (H&B)


B. Product Eligibility (one of the two below)

- Packaging design that is/will (be) launched within 2020 (until 31 Dec 2020)

- Revised version of packaging design that has been launched within 2 years from the application submission date


C. Applicant Eligibility (one of the two below)

- Design agency based in ASEAN member country

- Design team of company based in ASEAN that sales/manufactures product in “A. Categories”

※The program does not admit individuals and freelance designers


D. Evaluation Criteria ※Below criteria will be evaluated by design experts in Korea and ASEAN

- Attractiveness

- Creativity

- Durability

- Branding

- Sustainability

※Result of the evaluation will be kept confidential


E. Evaluation Process

1. Submit Application Form and image of design (email submission)

2. Submit a short video clip of design promotion (pitching clip, email submission)

3. Participate in the Award Ceremony in Hanoi, Vietnam in late August (submission of original design)

※Date of the Award Ceremony may change due to COVID 19


F. Submission Method

- Visit AKC website (https://www.aseankorea.org/eng/) to download guideline and application form

- Submit your application form and image at akced2020@gmail.com


G. Submission Period

- Application Form: Monday, 4 May 2020 - Sunday, 5 July 2020

- Pitching Clip: Tuesday, 21 July 2020 - Sunday, 23 Aug 2020

※Further information on the pitching clip will be provided to those who submit the application form


H. Workshop (TBC)

- Date: 15 December 2020

- Location: Hanoi, Vietnam

- Contents: Information sharing on packaging design trend and new technology, case study sessions in the area of F&B, H&B, etc.

※Roundtrip airfare and accommodation will be provided


I. Exhibition (TBC)

- Date: 16 Dec - 2020 (for 1 month)

- Location: Vietnam-Korea Design Center, Hanoi, Vietnam

※Shipping fee will be provided


J. Award Ceremony (TBC)

Date: 16 December 2020 

Location: Hanoi, Vietnam

Prize: 1st (USD 1,000) / 2nd (USD 700) / 3rd (USD 500)


K. Timeline


4 May - 5 JulySubmission of application form and image-Acceptance of max 10 applications per country (in the order of arrival)
20 JulyAnnouncement of semi-finalists

1) Participate in the exhibition for 1 month

2) Receive the “ED” (Excellent Design) certification provided by the organizer

3) Invitation to Hanoi to participate in workshop, exhibition and award ceremony (airfare & accommodation to be provided by organizer)

Selection of 5 applicants per AMS
21 July - 23 AugSubmission of pitching clips--
8 SeptAnnouncement of finalists

Selected applicants will receive the grand prizes

1st: USD 1000 (1 person)

2nd: USD 700 (2 persons)

3rd: USD 500 (3 persons)

25 AugustWorkshop--
26 AugustExhibition--
Award Ceremony


※Above timeline may change due to unexpected events.


L. Information Inquiry

Trade and Investment Unit of the ASEAN-Korea Centre

In-charge: Ms. Eunyoung Lee

- Email: akced2020@gmail.com

- Office: +82-2-2287-1124

- Website: https://www.aseankorea.org/eng/



***The program may be postponed depending on the spread of covid-19 pandemic***

[Online Lecture #1] Understanding ASEAN & ASEAN-Korea Socio-cultural Cooperation Ambassadors’ Roundtable on Korea-ASEAN Effort to Fight COVID-19