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ASEAN-Korea Centre

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Centre Activities

Webinar on ASEAN-Korea Tourism 2021 (Rebooting Digital Marketing for Tourism)

The ASEAN-Korea Centre, Korea Tourism Organization and Travie have co-organized a Webinar on ASEAN-Korea Tourism 2021 under the theme of “Rebooting Digital Marketing for Tourism” on 10 September 2021.? The webinar aimed to share up-to-date information on the changing trends of global tourism amid the acceleration of digitalization after the outbreak of COVID-19 and seek ways to revitalize the tourism industries of ASEAN and Korea by with the advancement of digital technology and marketing.


(Session 1) New Norms for Tourism: Changed policies and ways forward

- A Road towards a more Conscious, Innovative, and Educational Tourism Sector (Ms. Natalia Bayona, Director, Innovation, Education and Investment Dept., UNWTO)

- Digital marketing for tourism promotion (Mr. Jung Ki-jung, Executive Director, Digital Marketing Department, KTO)

- Digital marketing strategies of ASEAN (Mr. Oliver Chong, Chairperson, ASEAN Tourism Marketing Partnership Working Group)

- Utilizing Big data for Accommodation: Vacant House Restoration Project (Mr. Nam Sung-jun, CEO, Dazayo)


(Session 2) Business case studies on Digital Marketing

- Digital transformation based on customer experience marketing (Ms. Yang Pil-eun, Head, Digital Transformations Solutions, SK Planet)

- Tourism Transformation in a Post COVID-19 World (Mr. Lee Jea-woo, CEO, Hana Tour ITC)

- Surviving the pandemic with a business pivot: a travel startup story (Mr. Park Sang-uk, Co-founder and CEO, Storycity)


[Video] Webinar on ASEAN-Korea Tourism 2021


2021 ASEAN Familiarization Tour- Online trip to ASEAN Online School Tour with Sungbo Middle School