The ASEAN-Korea Centre presented the 「ASEAN Pavilion」on the occasion of the 36th Seoul International Travel Fair during June 24th-27th in COEX, Seoul. Under the theme of ‘Just after Check-in’, the multi-faceted display of guidebooks, digital media, furniture, craftwork, and fabric provided diverse information on the tourism destinations of ASEAN, while enhancing the visitors’ understanding on the culture of the region. During the 4 days of the exhibition, 12,000 visitors were able to imagine and feel the excitement of their future travels to ASEAN, through the boutique hotel-like atmosphere presented by the exhibition.