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ASEAN-Korea Centre

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Centre Activities

Seminar on ASEAN-Korea Culture and Tourism 2022

Building a Strong, Resilient and Sustainable Tourism through Digitalization

The ASEAN-Korea Centre, Korea Tourism Organization and Travie have co-organized a Seminar on ASEAN-Korea Culture and Tourism 2022 under the theme of “Building a Strong, Resilient and Sustainable Tourism through Digitalization”on 26 April 2022.?Consisted of the Seminar and Workshop, the program was aimed to share up-to-date information and best practices of digitalization in tourism, to prepare re-opening of tourism of ASEAN and Korea.


The Webinar has commenced with the keynote speech by Mr. Sergio Guerreiro, the Chair of OECD Tourism Committee, followed by two sessions. In the first session, presenters from ASEAN Secretariat, Incheon Tourism Organization, and Unique Good Company, one of the leading tourism start-ups in Korea, discussed possible ways for ‘digital transformation in the tourism industry’. Second session focused on how sustainable tourism can be achieved by digitalization. Speakers from Ministry of Tourism of the Kingdom of Cambodia, Korean Air, Jeju Olle joined the session to share their practices on sustainable tourism by digitalization. (Youtube link for the Webinar attached)


Following the Webinar, the group workshop was organized on 27 April, focusing on smart tourism via metaverse and digital marketing. Unity Korea, a global software developer, introduced possible utilization of metaverse in the tourism industry, and Unique Good Company and Korea Tourism Organization presented digital marketing strategies.





Participation in the 41st Meeting of the ASEAN Plus Three NTOs 'ASEAN Weekly Highlights' on ASEAN Travel Webpage