On 12 January 2017, the ASEAN-Korea Tourism Capacity Building Workshop was held in Lombok, together with the Ministry of Tourism of Indonesia. Under the theme, ‘Lombok: Opening New Dimensions for Korean Travelers’, the Workshop was organized to strengthen the capacity of Indonesian tourism professionals as well as to support the development of Indonesian tourism industry, helping to provide demand-driven tourism products and services to Korean travelers. 

The Workshop sessions delivered by Korean experts were themed ‘Changing Trends of Korean Travelers’, ‘Korean Culture: Insights on Tourists’, ‘Making Lombok a Competitive Destination’, and ‘Branding Lombok: Tourism Products for Koreans’. Approximately 100 tourism professionals from both private and public sector attended the Workshop to better understand the characteristics and needs of Korean tourists and their changing trends through lectures, so that Lombok could be appealed to a larger Korean tourist population.

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