CULTURE & TOURISM Hall B, COEX [COMPLETE] 2016.11.02 ~ 2016.11.05

The ASEAN Culinary Festival 2016, hosted by the ASEAN-Korea Centre with the support of the Association of Southeast Asian Nations (ASEAN) and Ministry of Foreign Affairs of Korea, was a key contributor to spreading the word among Koreans about the favorite dishes in Member States of the 10-nation group. It ran from Nov. 2 to 5 at Hall B of COEX, Seoul. The festival was organized to commemorate the ASEAN-Korea Cultural Exchange Year in 2017 and the Visit ASEAN Year 2017 (Visit ASEAN@50 Golden Celebration). As a first of its kind in Korea, and also as a solo culinary event with all 10 ASEAN countries, the festival introduced 30 dishes popular in ASEAN countries. The dishes were cooked by ASEAN chefs and some of them also gave demonstrations of selected dishes to appreciative audiences.


The opening ceremony included the toque ceremony (a toque is a chef’s signature white headgear) and a live cooking show, performed by Ms. Nooror Somany Steppe, Founding Partner and Director of the Blue Elephant Restaurant & Cooking School in Bangkok.
During the Live Cooking Shows, the chefs used ingredients easily found in Korea so that people here could have an easier time bringing exotic flavors to their home kitchens without struggling too much to find the right ingredients.


Following the successful run of the 4-day festival, cultural familiarity of ASEAN to Koreans was enhanced yet to another level. It also promoted ASEAN culinary destinations, enticing Koreans to embark on “Gourmet Trips to ASEAN” during the Visit ASEAN@50: Golden Celebration in 2017.


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