ASEAN-Korea Centre (AKC) held “ASEAN-Korea Tourism Capacity-Building Workshop” jointly organized by the Ministry of Primary Resources and Tourism (MPRT) of Brunei in Bandar Seri Begawan, Brunei Darussalam, on November 29. This year’s workshop is designed under the theme “Rethinking Tourism: How business can adopt digital strategies to transform the tourism industry”. Representatives from Gangwon Tourism Organization, SK Planet, Tripbtoz, and Juice Com Funny participated as speakers to introduce digital tourism marketing cases from the public sector’s perspectives and share the possibilities of applying the innovative technology-based services provided by the private sector.