Guidelines for the 1st ASEAN-Korea Excellent Design (ED)

Exhibition Award

-Contest, Exhibition, and Workshop-

To expand ASEAN-Korea cooperation in the design industry, the ASEAN-Korea Centre (AKC), Korea Institute for Design Promotion (KIDP) and VIETRADE will organize the ‘1st ASEAN-Korea Excellent Design Exhibition Award.’ The program consists of a contest, exhibition and workshop. The contest will be held online and is open to designers and innovators from 10 ASEAN Member States (AMS).

※10 ASEAN Member States: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam

A. Categories

- Agro-fishery

- Food and Beverage (F&B)

- Health and Beauty (H&B)

B. Product Eligibility (one of the two below)

- Packaging design that is/will (be) launched within 2020 (until 31 Dec 2020)

- Revised version of packaging design that has been launched within 2 years (2018 ~ 2020) from the application submission date

C. Applicant Eligibility (one of the two below)

- Design agency / freelance designer based in ASEAN member country

- Design team of company based in ASEAN that sales/manufactures product in “A. Categories”

D. Evaluation Criteria ※Products will be evaluated by design experts in Korea and ASEAN

- Attractiveness

- Creativity

- Durability

- Branding

- Sustainability

※Result of the evaluation will be kept confidential

E. Evaluation Process

1. Semi-Finals: Submit application form and images of design (email submission)

2. Finals: Submit a short video clip that promotes your packaging design (pitching clip, email submission)

F. Submission Method

- Visit AKC website (https://www.aseankorea.org/eng/) to download guideline and application form

- Submit your application form and image at akced2020@gmail.com

G. Submission Period

- Application Form Deadline: Friday, 31 July 2020

- Pitching Clip: 25 Aug ? 6 Sept (the date may be subject to change)

※Further information on the pitching clip will be provided to those who submit the application form

H. Workshop (TBC)

- Date: 15 December 2020

- Location: Hanoi, Vietnam

- Contents: Information sharing on packaging design trend and new technology, case study sessions in the area of F&B, H&B, etc.

※Roundtrip airfare and accommodation will be provided

I. Exhibition (TBC)

- Date: 16 Dec - 2020 (for 1 month)

- Location: Vietnam-Korea Design Center, Hanoi, Vietnam

※Shipping fee will be provided

J. Award Ceremony (TBC)

Date: 16 December 2020

Location: Hanoi, Vietnam

Prize: 1st (USD 1,000) / 2nd (USD 700) / 3rd (USD 500)

K. Timeline

※Above timeline may change due to unexpected events.

L. Information Inquiry

Trade and Investment Unit of the ASEAN-Korea Centre

In-charge: Ms. Eunyoung Lee

- Email: akced2020@gmail.com

- Office: +82-2-2287-1124

- Website: https://www.aseankorea.org/eng/

***The program may be subject to change depending on the spread of covid-19 pandemic***