The ASEAN-Korea Centre and the Asian Development Bank (ADB) co-organized the 「ASEAN-Korea Tourism Development Workshop」 on regional tourism management, from 19 to 24 August in Jeju, Korea. Around 50 policy makers and business representatives in the tourism sector from 10 ASEAN countries and Korea participated to discuss strategic planning and development in the tourism sector. The Workshop consisted of lectures, group discussions and case studies on regional tourism policy development and marketing strategies as well as technical visits to major tourist destinations in Jeju.

During the one-week program, regional specialists and tourism experts from ADB gave presentations on △ the issue of ‘over-tourism’ in ASEAN, △ how to maximize tourism yield, △ various marketing and promotion strategies, △ tourism in the era of sharing economy, and on the △ importance of management and strengthening partnerships. Also, speakers from the Korea Tourism Organization, Jeju Tourism Organization, and Jeju Olle shared Korea’s experience on tourism policy development and marketing strategies.