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ASEAN to learn sustainable secondary tourism destination development in Busan

No.PR/18-35Date10 September 2018
ContactProgram Inquiries: Jang Booyoung, Officer, CTU (+82-2-2287-1138, byjang@aseankorea.org)
Press Inquiries: Hwang Ji-seon, Senior Officer, IDU (+82-2-2287-1149, hjs@aseankorea.org)
ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.

ASEAN to learn sustainable secondary tourism destination development in Busan

ASEAN-Korea Centre to organize the CLMV Tourism Capacity Building Workshop (12-14 Sep, Busan) -

Busan, Korea – The ASEAN-Korea Centre (Secretary General Lee Hyuk) and the Busan Tourism Organization (BTO), will jointly organize the Tourism Capacity Building Workshop for CLMV countries – Cambodia, Lao PDR, Myanmar, and Vietnam – from 12 to 14 September in Busan, Korea. The CLMV countries have prioritized discovering secondary tourism destinations to achieve sustainable and balanced tourism development. In line with their demands, the workshop, under the theme of ‘Toward a Sustainable Future: Secondary Tourism Destination Development,’ will provide tourism professionals from the public and private sectors in four countries with opportunities to attend lectures by experts on secondary tourism destination development, learn about Busan City’s best practices, and present action plans for the development of a sustainable secondary tourism destination. 

Lee Hyuk, Secretary General of the ASEAN-Korea Centre noted that, “CLMV countries, neighboring the Mekong River and blessed with wonderful nature and rich cultures, has sought to make four countries into one tourism brand and discussed collective measures for tourism development in the CLMV Tourism Ministers Meeting. At the 4th CLMV Tourism Ministers Meeting in Ho Chi Minh City in 2017, the four countries agreed to take greater efforts to promote emerging destinations and boost connectivity with the existing destinations. Against this backdrop, the workshop will gather together government officials and tourism professionals from CLMV countries in Busan – a secondary city of Korea and a success case as the country’s secondary tourism destination – to learn expertise and experiences on sustainable secondary tourism development, thereby contributing to enhancing the competitiveness of the tourism industries in both of their respective countries and the region.”

On 12 September, the opening ceremony will be held at Shilla Stay Haeundae in Busan, where Secretary General Lee Hyuk and BTO Chief Marketing Officer Kim Kap Soo are scheduled to deliver remarks. Presentations on the following topics will be given by international tourism experts: Policy Framework for Secondary Tourism Destination Development (by Steven Schipani, Head of Project Administration Unit, Asian Development Bank (ADB)); Data and Trend Analysis for Secondary Destination Development (by Eddy Krismeidi Soemawilaga, Head of Indonesia Affairs and Policy, PT Indonesia AirAsia); Promotion and Marketing for Secondary Tourism Destination Development (by Natasha Martin, Managing Director for Asia Region, Bannikin Travel and Tourism); Strategy for Developing Sustainable Secondary Destination (by Steve Noakes, Director, Pacific Asia Tourism and Binna Burra Lodge); Korea’s Best Practices in Destination Development and Management (by Johnnie Moon, Senior Marketing Manager, BTO). Based on what has been learned through the lectures, participants will have a brain-storming discussion to develop secondary tourism destinations.

On 13 September, participants will conduct visits to multiple tourism spots such as Gwangandaegyo, Provisional Capital Memorial Hall, Jagalchi Market, Yeongdo Bridge, Gamcheon Cultural Village, Songdo Skywalk, and Igidae Park to learn how the city has been strategically developed and successfully managed as an attractive secondary destination. On the last day, participants will present action plan frameworks applicable to their respective countries, on which experts will provide feedback in terms of feasibility, practicality, and sustainability.


- Press Release file


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