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ASEAN-Korea Centre to participate in the ‘36th Seoul International Tourism Fair (SITIF 2021)’ to showcase the charms of ASEAN tourism

No.PR/21-09DateJune 21, 2021
ContactProgram Inquiries: Jung Jiseung, Senior Officer, CTU (02-2287-1129, jsjung@aseankorea.org)Press Inquiries: Hwang Jiseon, Senior Officer, IDU (+82-2-2287-1149, hjs@aseankorea.org)
ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.

ASEAN-Korea Centre to participate in the ‘36th Seoul International Tourism Fair (SITIF 2021)’ to showcase the charms of ASEAN tourism

The ‘ASEAN Pavilion’ themed ‘Just After Check-in’ to provide information on ASEAN’s tourism and cultures

Seoul, Korea - The ASEAN-Korea Centre (Secretary General Kim Hae-yong) will promote tourist attractions of 10 ASEAN countries at the ‘36th Seoul International Tourism Fair (SITIF) 2021’, the largest international tourism fair in Korea, which will be held at Hall C, COEX from June 24 (Thurs) to 27 (Sun).

During the 4-day exhibition, the ASEAN Pavilion will be set up under the theme ‘Just after Check-in’ and will provide visitors with an extraordinary virtual experience of a boutique hotel in ASEAN. The Pavilion will also promote public understanding of the tourism industry and cultures of ASEAN countries through the ‘ASEAN Session’. There will also be displays of tourist attractions and local cultures, brochures as well as ASEAN Quiz events for visitors to take part.

Kim Hae-yong, Secretary General of the Centre, noted that, “Due to the prolonged travel restrictions, many Koreans are longing to travel to the ASEAN region which is the most popular overseas destinations for Koreans. As countries such as Singapore and Thailand explore possible travel bubble agreements, there are signs of hope for the revitalization of tourism exchanges between ASEAN and Korea.” “I hope the ASEAN Pavilion will offer visitors an opportunity to rediscover ASEAN’s charms and encourage them to plan their next trip to ASEAN,” he added.

The Centre has been participating in international tourism fairs since 2013 to provide useful tourism information and to promote ASEAN to the Korean public. Prior to the pandemic, more than 10 million Koreans visited 10 ASEAN countries in 2019 making the region the most travelled region for Koreans.

The ASEAN Issue comes back with more in-depth and fun content on June 11 ASEAN-Korea Centre to Participate in NextRise 2021, a Global Startup Fair