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ASEAN countries eye ‘packaging design’ cooperation with Korea to enhance global competitiveness

No.PR/20-23Date23 November 2020
ContactProgram Inquiries: Lee Eun-young, Program Officer, TIU (02-2287-1124, eylee@aseankorea.org)
Press Inquiries: Hwang Jiseon, Senior Officer, IDU (+82-2-2287-1149, hjs@aseankorea.org)
ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.

ASEAN countries eye ‘packaging design’ cooperation with Korea to enhance global competitiveness

- ‘ASEAN-Korea Excellent Design Award Ceremony’ to be held at Plaza Hotel, Seoul (November 24) -

Seoul, Korea - The ASEAN Korea Center (Secretary General Lee Hyuk) will hold the award ceremony of the ‘ASEAN-Korea Excellent Design Contest’ on 24 November at Plaza Hotel, Seoul, Korea.

The Design Contest was held from May to July in cooperation with the Korea Institute of Design Promotion (KIDP) and the Vietnam Trade Promotion Agency (VIETRADE) with an aim to promote ASEAN’s unique packaging designs. Open to all ASEAN companies and freelancer designers, the Contest called for packaging design entries for consumer goods such as agro-fisheries, F&B, healthcare, and beauty products, and others that had either been released in the last two years or will be launched this year.

As a result, nine best packaging designs were selected among 46 entries from 29 design firms and freelance designers of nine ASEAN Member States (Brunei, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam), by a panel of judges composed of 10 design experts in ASEAN and Korea. The Grand Prize went to TRIA, a Singaporean food packaging company that devised a convenient package for fast food products. A Filipino rice company, Kalinga Food Treat and the Singaporean branding company, Creativeans received the First Prize for a kraft box for rice and a DIY Chinese tea preparation kit respectively. In addition, Together We Design (Philippines), Apaul (Thailand), and Real Beans Coffee (Vietnam) were also awarded for their creative designs.

The award ceremony will be attended by ASEAN-Korea Centre Secretary General Lee Hyuk, KIDP President Eune Ju-hyun, ASEAN Ambassadors in Korea, and the Contest judges. VIETTRADE and ASEAN participants will join the ceremony online. A promotional video introducing ASEAN's packaging design products, including the award-winning works, will be posted on the official website of the ASEAN-Korea Centre (http://www.aseankorea.org) for those interested to see them.

Secretary General Lee Hyuk, noted that “With the high popularity of K-beauty and K-food products, ASEAN countries are also expressing great interests in packaging design of these products. I hope that collaboration with Korea in the packaging design industry can shed light on ASEAN’s high-quality products that have not yet been widely introduced. The program’s aim to increase the global market competitiveness of ASEAN-made products is also in line with the Korean government’s New Southern Policy Plus Strategy, which is also directed towards establishing mutually beneficial trade and investment relations with ASEAN countries.”

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