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ASEAN and Korean Travel Influencers to experience sustainable tourism in Viet Nam

No.PR/19-39Date2 December 2019
ContactProgram Inquiries: Kim Se-il, Program Officer, CTU (+82-2-2287-1137, seil@aseankorea.org)
Press Inquiries: Cho Ah-ra, PR Officer, IDU (+82-2-2287-1149, ahracho@aseankorea.org)
ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.

ASEAN and Korean Travel Influencers to experience sustainable tourism in Viet Nam

- ASEAN-Korea Centre to hold ASEAN Community-based Tourism Program (CBT) 2019 in Mai Chau Valley, Hoa Binh Province, Viet Nam (1-6 December 2019)

Mai Chau Valley, Viet Nam ? The ASEAN-Korea Centre (Secretary General Lee Hyuk) will organize the ASEAN Community-based Tourism Program 2019 in Mai Chau Valley of Viet Nam from 1 to 6 December 2019.

Community-based tourism (CBT), an emerging form of sustainable tourism, empowers local residents by allowing their participation in developing tourism products and returns the profits to the community. The ASEAN Tourism Strategic Plan (ATSP) 2016-2025 suggests invigorating community participation as a way to encourage sustainable and inclusive tourism among ASEAN Member States. In continued efforts to promote community-based tourism, ASEAN has set up the ASEAN CBT Standard and grants ASEAN CBT Awards to local communities that achieves the high standards of excellence.

To support this effort, the ASEAN-Korea Centre (AKC) will organize the ASEAN Community-based Tourism Program 2019 in Viet Nam, following the success of previous programs in Malaysia (2015), Brunei (2016), Thailand (2017), and Indonesia (2018). The ASEAN CBT Program 2019 aims to promote Viet Nam’s CBT and introduce its hidden tourist attractions to the Korean public and international tourists.

To this end, the Centre will invite journalists, youtubers, travel essayists and other content creators on the trip and together experience Vietnamese traditional culture, including the daily lives of the different ethnic minorities in Viet Nam. At the end of the program, their first-hand experience of traditional housing, batik and paper making of the H’mong ethnic group, traditional cuisine, and outdoor activities such as hiking in Pu Luong nature reserve and kayaking on the Da Reservoir will be introduced to the Korean public in feature articles and videos.

Lee Hyuk, Secretary General of the ASEAN-Korea Centre noted that, “Mai Chau Village, situated about 75 km from Hanoi in Hoa Binh Province, received the ASEAN Community-based Tourism Award in 2017, in recognition of the community’s efforts to protect the natural environment and develop sustainable tourism in the region. I hope this program could serve as a platform for the peoples of ASEAN and Korea to enhance understanding of CBT and become advocates for sustainable development in ASEAN.”


- Press Release file

- Photo file

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