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Myanmar and Korea to promote tourism cooperation on digital marketing

PRESS RELEASE
No.PR/19-40Date4 December 2019
ContactProgram Inquiries: Jung Ji-seung, Senior Officer, CTU (+82-2-2287-1129, jsjung@aseankorea.org) FAM Tour
Kim Lee-soo, Senior Officer, CTU (+82-2-2287-1134, kls@aseankorea.org) CB Workshop
Press Inquiries: Cho Ah-ra, PR Officer, IDU (+82-2-2287-1149, ahracho@aseankorea.org)
ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.


Myanmar and Korea to promote tourism cooperation on digital marketing

- ASEAN-Korea Centre and the Ministry of Hotels and Tourism of Myanmar to hold “ASEAN-Korea Tourism Capacity-Building Workshop” (4-5 December, Yangon?Nay Pyi Taw) and “ASEAN-Korea Familiarization Tour” (3-7 December, Yangon?Bagan?Inle) -


The ASEAN-Korea Centre (Secretary General Lee Hyuk) and the Ministry of Hotels and Tourism of Myanmar will co-organize the 「ASEAN-Korea Tourism Capacity Building Workshop」 and 「ASEAN-Korea Familiarization Tour」.


Held under the theme of “Transforming Tourism through Digital Marketing,” the Workshop aims to strengthen Myanmar’s tourism marketing strategies by sharing the rapidly transforming trends in the tourism sector. On 4 December, a networking luncheon will be held in Yangon to provide the local media and tourism stakeholders with the opportunity to seek cooperative measures with Korean counterparts. On the 5th, the Workshop will take place in Myanmar’s capital Nay Pyi Taw to share the know-how on how to effectively adjust to the digital transformation of tourism. The tourism and marketing experts from the Korea Creative Content Agency, Yanolja, DrTour and EC21 will exchange views on ways to attract more Korean tourists to Myanmar using digital marketing skills.


“ASEAN-Korea Familiarization Tour”, the first media-focused tourism promotion program organized by the ASEAN-Korea Centre, will visit Yangon, Bagan, and Inle on 3-7 December to introduce the charms of Myanmar, a Buddhist country filled with history and traditions, to the Korean public. Various media platforms, including Lonely Planet, Travie, Naver Travel Plus and Glance TV, will also join the program to produce articles and videos on cities’ unique culture and traditions, further embellishing them with a modern twist for Korean audiences. Specifically, Dr. Keum Na-na, Honorary Ambassador of the ASEAN-Korea Centre (Professor of Food Science and Biotechnology at Dongguk University), will join the Tour to experience first-hand Myanmar’s ‘healing’ and ‘well-being’ culture.


Myanmar’s recent moves to ease tourism regulations allowed its tourism market to grow, as witnessed through the expansion of hotel facilities and airport renovation. Tourism is emerging as one of the leading industries in Myanmar’s economy, accounting for 6.5% (as of 2018) of Myanmar’s GDP. Moreover, Myanmar has been making conspicuous efforts to attract Korean tourists by extending the period of visa exemption (to September 2020) and launching direct flights between Yangon and Incheon (Myanmar Airways International) starting from 4 December.


In this regard, the Centre hopes the Workshop and the Familiarization Tour will serve as an occasion for Myanmar’s tourism industry to better respond to the changing digital environment and further invigorate people-to-people exchanges between Myanmar and Korea.



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