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|ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.|
Workshop to help increase tourism competitiveness of Palawan and Melaka
- ASEAN-Korea Centre to hold a tourism capacity-building workshop in Palawan, Philippines (24 Aug) and Melaka, Malaysia (27 Aug) -
Palawan, Philippines and Melaka, Malaysia – The ASEAN-Korea Centre (Secretary General Lee Hyuk) will organize the ‘ASEAN-Korea Tourism Capacity-Building Workshop’ in Palawan, Philippines on 24 August and Melaka, Malaysia on 27 August to raise the competitiveness of each local tourism site as an attractive natural and cultural heritage destination.
Lee Hyuk, Secretary General of the ASEAN-Korea Centre, said, “Palawan is considered the best vacation spot with natural attractions such as the Puerto Princesa Subterranean River National Park, which is one of the UNESCO World Heritage Sites. The recently launched direct flights from Incheon to Palawan have also contributed to the increased number of Koreans traveling to the island. Furthermore, Melaka, also known as ‘The Historic State,’ has been listed as a UNESCO World Heritage Site for incorporating diverse cultures of countries like China, Malaysia, and the Netherlands. Located only two hours away from Kuala Lumpur, this international port city is attracting a growing number of Korean tourists. I hope that this Workshop will contribute to transforming Palawan and Melaka into attractive tourist destinations and developing tailor-made tourism products and services to Korean travelers by introducing the Korean tourism market and trends.”
On 24 August, the Palawan Workshop is expected to gather around 100 participants including high-level tourism officials and professionals from public and private sectors in the Philippines. In the Session 1, Lee Zunho, Regional Manager of Korea at Klook Travel, will give a presentation on ‘Marketing Strategy Utilizing IT Platform in Tourism Industry.’ It will be followed by the Session 2 and 3 during when Korean and Philippine experts will present their respective perspectives on the same topic. In the Session 2, Kang Mi-hee, Director for the Asia-Pacific at Global Sustainable Tourism Council, and Elizabeth Maclang, Park Superintendent of Puerto Princesa Subterranean River National Park, will share views on ‘Palawan’s Tourism Development Using and Preserving UNESCO Natural Heritage.’ In Session 3, Baek Seung woo, Area Director of Finance at Hyatt International Corporation, and Elcer Cuenca, President of the Association of Accredited Tourist Accommodation in Puerto Princesa, will discuss on ‘Accommodation Development Strategy in Palawan.’ Next, there will be a presentation on ‘Fair and Sustainable Tourism Business Practices for Korean Tourists’ by Na Hyo-woo, CEO of Good Travel. It will be followed by a panel discussion and one-on-one networking between panelists and participants to provide a venue to exchange knowledge and opinions. Prior to the Workshop, Korean tourism experts will visit main tourist sites in Palawan to give on-site consultations.
On 27 August, the Melaka Workshop will be attended by around 100 participants including tourism officials and professionals from public and private sectors in Malaysia. In the Session 1, Lee Zunho, Regional Manager of Korea at Klook Travel, will discuss on the topic of ‘Marketing Strategy Utilizing IT Platform in Tourism Industry.’ In the Session 2, Bae So-young, Assistant Professor of Cultural and Tourism Contents at Kyung Hee University, and Erne bt Hamsah, Architect of the Building Control Department at Melaka Historic City Council, will individually present the Korean and Malaysian perspective on ‘Melaka, a World Heritage: Significance, Preservation, and Promotion.’ Furthermore, Korean tourism experts will give presentations on ‘Fair and Sustainable Tourism Business Practices for Korean Tourists’ (Na Hyo-woo, CEO, Good Travel) and ‘Development Strategy for Improved Tourism Business Operation’ (Kim Gwan-jo, CEO of Online Travel). A panel discussion and one-on-one networking session will follow suit to build business networks. On 26 August, Korean experts will also give on-site consultations on major tourist attractions and tourism products of Melaka.
- Press Release file