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Jeju Island to inspire ASEAN countries to develop sustainable MICE tourism

ContactProgram Inquiries: Kim Se-young, Senior Officer, CTU (+82-2287-1137, jennkim@aseankorea.org)
Press Inquiries: Hwang Ji-seon, Officer, IDU (+82-2-2287-1149, hjs@aseankorea.org)
ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.

Jeju Island to inspire ASEAN countries to develop sustainable MICE tourism

- The Workshop on MICE Tourism for Sustainable Regional Development in ASEAN (5-9 Dec., Jeju, Korea) -

Seoul, Korea - The ASEAN-Korea Centre (Secretary General Kim Young-sun) will organize the Workshop on MICE (Meetings, Incentives, Conferences, and Exhibitions) Tourism for Sustainable Regional Development in ASEAN from 5 to 9 December 2017 at the United Nations Institute for Training and Research (UNITAR) Jeju International Training Center (JITC). The Workshop will be jointly organized by the UNITAR Centre International de Formation des Autorites et Leaders (CIFAL)/JITC, the Jeju Special Self-Governing Province, the United Cities and Local Governments Asia-Pacific (UCLG ASPAC), and the Jeju Tourism Organization. Policy makers and professionals from the 10 ASEAN Member States will gather in Jeju to exchange ideas and best practices for the MICE tourism development in ASEAN. 


Kim Young-sun, Secretary General of the ASEAN-Korea Centre noted that, “Jeju Island is both home to UNESCO Natural Heritage Sites and a popular MICE destination that is currently ranked as 7th in Asia and 27th globally. At the ASEAN-Korea Tourism Capacity-Building Workshop organized by the ASEAN-Korea Centre in Davao, Philippines this January, local tourism professionals benchmarked Jeju’s MICE strategies. As this year marks the International Year of Sustainable Tourism for Development, we are at the most appropriate venue at the most opportune time, dealing with the most timely topic. I hope this Workshop would identify the key issues and challenges faced in advancing ASEAN countries as sustainable MICE destinations, and exchange innovative ideas.”


The Opening Ceremony of the Workshop will be held on 5 December, and the Secretary General Kim Young-sun and the Director of the CIFAL Jeju/JITC will deliver remarks. During the four-day training program, experts will give presentations and lectures on such topics of ‘Overview of Sustainable Tourism Development in the Asia-Pacific Region,’ ‘Understanding of MICE Tourism,’ ‘Global Trends of Tourism and MICE Industry,’ ‘Adopting Sustainability in Convention and Hotel Management,’ ‘ASEAN Tourism Strategic Plan 2016-2025,’ ‘Marketing for MICE Destinations: Challenges and Opportunities,’ and ‘Sustainable Consumption and Production for MICE Tourism.’ To enable in-depth learning, participants will take part in simulation of policy implementation, self-assessment exercise, group work and discussion, as well as action plan presentations. Also, they will visit the Jeju Convention Center as well as Oedolgae, Jusanggeolli Cliff, and Songak Mountain Trail Course to gain a first-hand experience of Jeju’s MICE destination and natural wonders.


In line with the key element of the ASEAN Tourism Strategic Plan 2016-2025, the ASEAN-Korea Centre has been carrying out its tourism programs, focusing on sustainable tourism for development. The Programs under this overarching theme include the Community-based Tourism Program under the theme of ‘Youth Fostering Sustainable Tourism Development’ in Chiang Mai, Thailand (January 2018), as well as the Capacity Building Workshops in Vang Vieng, Lao PDR and Bagan, Myanmar (February 2018).  


- Press Release file


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