|No.||PR/19-32||Date||29 October 2019|
|Contact||Program Inquiries: Jung Ji-seung, Senior Officer, CTU (+82-2-2287-1129, email@example.com)Press Inquiries: Cho Ah-ra, PR Officer, IDU (+82-2-2287-1149, firstname.lastname@example.org)|
|ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.|
Cambodia and Korea to promote tourism through digital marketing
- ASEAN-Korea Centre and Ministry of Tourism of Cambodia to hold “ASEAN-Korea Tourism Capacity-Building Workshop” (31 October, Siem Reap, Cambodia)-
- Korea Tourism Organization, Glance TV, and NHN Doctortour Corp. to share experiences in digital marketing for tourism -
Siem Reap, Cambodia – The ASEAN-Korea Centre (Secretary-General Lee Hyuk), together with the Ministry of Tourism of Cambodia will organize the ASEAN-Korea Tourism Capacity Building Workshop for two days from October 30 to 31 in Siem Reap, Cambodia.
Held under the theme “Digital Tourism and E-marketing,” the Workshop aims to identify trends and opportunities in the rapidly transforming tourism industry as well as support Cambodia’s digital marketing strategies to attract more Korean and foreign travelers.
Policy and marketing experts from the Korean Tourism Organization, Glance TV (a leading omni-channel in Korea), and NHN Doctortour Corporation (a major online travel agency in Korea) will share their marketing know-how as well as best practices and success stories of how they are responding and adjusting to the digital transformation of tourism. The experts will also exchange views with the Cambodian participants on ways to further develop and consolidate the competitiveness of the tourism industry, including through public-private partnerships in the increasingly competitive digital era. Furthermore, in order to attract more Korean visitors, participants will explore possible tourism products and services tailored to Korean travelers based on analyses of recent trends in Korean tourism.
Tourism, which makes up 32.8% (as of 2018) of Cambodia’s GDP is one of the key drivers of Cambodia’s economic growth. In this regard, the ASEAN-Korea Tourism Capacity Building Workshop is expected to facilitate Cambodia’s adjustment to the digital transformation of tourism as well as provide an occasion for expanding Korea-Cambodia tourism cooperation into new areas. Also, the workshop is expected to contribute to revitalizing Koreans’ travel to Cambodia. Korea used to be the largest foreign tourist group in Cambodia, however, the numbers have been decreasing in recent years.
Meanwhile, the Korean Government, under the New Southern Policy, aims to reach 15 million in reciprocal visits with ASEAN, including Cambodia, by expanding people-to-people exchanges through promoting tourism.
- Press Release file