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ASEAN-Korea Tourism Capacity Building Workshop in Malaysia

ASEAN-Korea Tourism Capacity Building Workshop in Malaysia

27 August 2018 / Hatten Hotel, Melaka, Malaysia

Opening Remarks

by H.E. Lee Hyuk, Secretary General of the ASEAN-Korea Centre

◆ (VIP) Datuk Rashidi bin Hasbullah, Secretary General, Ministry of Tourism, Arts, and Culture (MOTAC) of Malaysia

Distinguished Guests, Ladies and Gentlemen,

Selamat Pagi! (슬라맛 빠기)


It is my pleasure to welcome you to the “ASEAN-Korea Tourism Capacity Building Workshop” on Promoting Melaka as an attractive Cultural Heritage Destination.

Before I begin, allow me to express my heartfelt gratitude to the Ministry of Tourism, Arts, and Culture (MOTAC), specially to Secretary General Datuk Rashidi bin Hasbullah, for co-organizing this event. To our distinguished speakers who have traveled from Korea, and all of you who are here, thank you for joining us.

(Introduction of the workshop)

Yesterday, I visited several historical places in Melaka city. From Jonker Street to Stadthuys, I could experience the historical and cultural value that this city has.

It was a great opportunity for me to understand the strong potentials as an attractive tourism destination in Malaysia.

As emphasized in the ASEAN Tourism Strategic Plan, human resource development is central to enhancing tourism competitiveness in the region.

In this regard, the ASEAN-Korea Centre has been conducting this Tourism Capacity-Building Workshop since 2009 to enhance the capabilities of tourism professionals all over ASEAN and deepen their understanding of Korean tourists.

For this Workshop, we will focus on this beautiful cultural heritage of Melaka to help preserve its cultural value and promote it as an attractive cultural destination to Koreans.

Recognized as a UNESCO World Heritage in 2008, Melaka has become one of the most favorable destinations after Penang, Kuala Lumpur, and Selangor. This historically significant city itself is a remarkable tourism destination that offers great potential.

(Korean-Malaysia relations on Tourism Industry)

Ladies and Gentlemen,

Tourism in Malaysia is increasingly becoming more vibrant. According to data, the industry’s contribution to Malaysian GDP in 2017 was more than 13%. It is forecasted that this figure will rise by 4.3% by then end of 2018. Furthermore, Malaysia is gaining more popularity as a tourist destination, specially, among Koreans. The number of Korean travelers to the country grew by 5% from 420,000 in 2015 to 445,000 in 2016. In the first half of 2018, an average of 70 flights per month flew from Korea to Malaysia.

Against this backdrop, your role as professionals in increasing the competitiveness of the Malaysian tourism industry could not be emphasized enough.

Throughout this Workshop, you will be able to obtain useful information and gain different perspectives on Korean travelers and recent tourism trends. You will be given insights on how to preserve this cultural heritage and promote it as an attractive tourism destination. You will also be provided with recent Korean tourism market trends, tangible business opportunities, and strategies to attract more tourists to come to Melaka.

I hope that you take advantage of this opportunity to enhance your capability, develop feasible business strategies, and form a strong network among yourselves.

(CTU Programs to Support Malaysian Tourism Industry)

In addition to today’s Workshop, the ASEAN-Korea Centre has been making efforts to strengthen the mutually beneficial partnership between Korea and Malaysia. This year, the Centre conducted the ASEAN-Korea Tourism Investment Seminar in cooperation with MOTAC to attract investments from Korean stakeholders to ASEAN countries.

This coming November, the Centre will be hosting the ASEAN Culinary Festival under the theme of Gastronomy Tourism. The Festival will feature various delicacies as well as promote tourism destinations in Malaysia and other ASEAN Member States to the Korean public.


Ladies and Gentlemen,

Before I conclude, please let me express my appreciation to all of you once again for being here with us today. I hope all of us will gain valuable experience and knowledge from this Workshop.

Terima Kasih! (뜨리마 까시)! I wish you all a productive day.

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